When I created this brand, I was first inspired by Japanese characters, the logo is partly inspired by Japan and the name Atsui means warm, hot. Atsui is intended to be a brand that creates luxurious spa products for home use with natural ingredients and is completely cruelty-free. With this brand, I wanted to create a natural visual identity, a good balance between warmth and coolness. The color palette is with a mix of green and blue shades.
For this project, I have used cmyk colors that have a matching pantone color. In addition to creating logos and guidelines, I also created patterns that can be used in the brand's packaging design.