Lugnvia is a holistic concept that helps adults create peaceful evening moments together with children – a safe ritual when it is time to unwind. The concept is based on my own scientific research into how graphic design in bedtime stories can promote calm and security. The result is a brand where books, board games, wallpaper and textiles are interconnected to create a harmonious whole in the child's room. The products available all have a common thread that runs throughout the brand's visual identity.